Museum of Modern Art director, Glenn Lowry says, "You have to go full-tilt. In this highly charged environment, if you're not out there with extraordinarily good programs presented full-force, other attractions ...are going to impact your audience."
The American Association of Museums' survey of 809 institutions results show:
• U.S. museums log more than 600 million visits annually.
• The median attendance at American museums has remained steady at 34,000 annually since 2000.
• A "typical" museum in the U.S. today has an annual operating budget of $783,000 and a 23,000-square-foot facility.
• Half of museums surveyed have begun or completed construction, renovation or expansion in the last three years. Simply put, building is big."
Read CNN article By Porter Anderson here