The Urban Forest Project - Washington, D.C.
May 5 – 9, 2010
This spring, the Corcoran partnered with Worldstudio, AIGA DC, the District Department of Transportation
(DDOT), and the DC Commission on the Arts and Humanities on a large-scale urban project aiming to engage the public in Washington, D.C.’s environmental efforts. The Urban Forest Project planted 100 street banners created by local artists and Corcoran students throughout downtown Washington, D.C. Using the form of (or metaphor for) a tree, each banner draw inspiration from messages relevant to sustainability, climate change, reducing our carbon footprint, and other environmental issues. Hung on city light poles through Arbor Day and Earth Day, the banners will created a “forest” of thoughtful images in the heart of the city. Selected professional banners and student banner designs will be exhibited in the Corcoran’s Gallery31 from May 5–9. Following their exhibition at the Corcoran, they will then be recycled into unique one-of-a-kind tote bags available for purchase. Proceeds from all sales will go to the city’s non-profit environmental organizations.
The Urban Forest Project was first executed in Manhattan’s Time Square in 2006. For more information on the Urban Forest Project, please visit http://www.ufp-global.com.
Corcoran Gallery of Art and College of Art + Design