Tuesday, October 10, 2006

Success Strategies for Arts E-mail Marketing:

This looks interesting. If I wasn't already teaching on Wednesday mornings, I'd spring for this.

Ellipse Art Center
Presented in conjunction with the Cultural Alliance of Greater Washington
For arts marketing professionals, executive directors, board members, marketing directors, publicists, and creative business owners...

E-marketing Seminar with Eugene Carr,
President, Patron Technology

Success Strategies for Arts E-mail Marketing:
A Hands-on Workshop
Wednesday, October 18
9:00am - 12:00pm

This hands-on workshop will give those already engaged in e-mail marketing the knowledge and tools to improve their results, through a series of case studies and active participation with their colleagues during the session.

We will focus on the four areas that are most important to arts e-marketers:

E-mail makeover: How to design a successful e-mail. We’ll look at specific e-mail designs and participants will create and evaluate their colleagues' campaigns.

E-mail list growth: We’ll explore the most effective list building techniques and hear case studies of what has been successful for other organizations.

List segmentation and targeting: We’ll talk about why sending the same e-mail to everyone on your list doesn’t work nearly as well as when you segment your list. You'll hear about segmenting based on user-defined categories, as well as based on response rate targeting.

Editorial Plan: We'll look at what an editorial plan looks like and how to put one in place.

The session will end with a discussion of the next generation of e-marketing - including such things as RSS, podcasting, blogs and video streaming for arts organizations.

Ellipse Arts Center
Arlington Cultural Affairs
4350 N. Fairfax Drive
Arlington, VA 22203
Hours: Wed. - Fri: 11 a.m. - 7 p.m.
Sat. 11 a.m. - 2 p.m.

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